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尋找直營店

全新 iPhone 14 Pro 與 iPhone 14 Pro Max 現僅供線上購買,可選擇免額外付費運送服務,或到 Apple 直營店取貨。

選購我們的產品,還可有專家從旁建議。

  • 眾多為 Apple 產品設計的精選配件,供你選購。

  • 你可暫時使用額外的 iCloud 儲存空間, 將所有資料移轉到你的新 iPhone。

    • 進一步了解

  • Apple Trade In 換購方案

    帶著你符合條件的裝置換購,
    可立即獲享折抵換購優惠1。

    • 看看可值多少

我們將助你上手,越用越順手。

每家直營店都有專責團隊,提供支援、學習等服務。

  • Genius Bar

    取得專業服務與支援,
    就在 Genius Bar。

    • 致電 0800-095-988 或由此處取得協助

  • Apple at Work

    讓我們的小型企業團隊,
    協助你的團隊。

    • 查看我們提供的協助方式

Apple 最新活動。

  • Today at Apple

    讓你的 Mac 和 iPad 技巧更上一層樓 制霸這個學期

    • 加入免費課程

  • 優惠組合至 9 月 26 日截止

    把握最後機會,添一副 AirPods 迎接大專生活*。

    • 進一步了解

Come and see the best of Apple at our stores.

Shop our products and get expert advice in person.

  • The latest carrier offers.
    Directly from an Apple Store.

    Save on a new iPhone with the latest carrier offers, including special offers you won’t find anywhere else.

  • Apple Trade In

    Bring in an eligible device and you may be able to trade it in for instant credit.†

  • Shop a wide range of curated accessories designed for your Apple products.

  • Move everything over to your new iPhone with temporary access to all the iCloud storage you need.

  • Shop one on one with a Specialist at an Apple Store.

  • Get it today. Buy online and select a time to pick it up.

We’ll help you get started. And keep going.

Every store has dedicated teams for support, learning and more.

  • Genius Bar

    Get expert service and support at the Genius Bar.

    • Call 133-MAC or get help here

  • Apple at Work

    Put our Small Business Team on your team.

What’s happening at Apple.

  • Today at Apple

    Join live virtual sessions to learn the basics on iPhone, iPad and Mac.

  • News

    We're going carbon neutral across our entire business by 2030.

* 僅適用於新訂戶。訂閱方案會按你所在地區的月費自動續訂,直到取消為止。須受限制與其他條款約束。不論購買多少部符合條件的裝置,每個 Apple ID 僅可獲享一次優惠。優惠不得與 Apple Music 的其他免費試用或優惠合併使用。購買符合條件的音訊裝置:優惠限時提供,新訂戶須將符合條件的裝置連線至執行 iOS 15 或 iPadOS 15 或以上版本的 Apple 裝置。優惠在符合條件裝置配對後的 3 個月內有效。目前已有音訊裝置符合條件的使用者無須再購買產品。購買並啟用新 iPhone:優惠限時提供,新訂戶須購買並啟用全新 iPhone。優惠在符合條件的 iPhone 啟用後的 3 個月內有效。

** 教育優惠適用於在校及已獲錄取的大專校院學生與其家長,以及各年級的教職員工。如需進一步資訊,請前往 apple.com/tw-edu/shop。

1. 實際換購估價視你折抵換購裝置的狀況、推出年份與機型而有所差異。並非所有裝置均符合折抵條件。你必須至少年滿 20 歲,才有折抵換購的資格,以獲享折抵優惠或取得 Apple Store 禮品卡。你現有裝置的價值,可能適用於購買新 Apple 裝置。實際獲得的換購價值,是根據收到符合條件的裝置,是否吻合你在估價時所提供的描述而定。可能須按照新裝置的全額售價繳納加值型營業稅。店內換購須出示政府核發的有效照片證件,才能享有此項優惠 (當地法律可能要求保存這份資訊)。優惠可能無法在所有直營店提供,線上和店內折抵換購的估價可能會有所不同。部分直營店可能會有額外的要求。Apple 或 Apple 的換購合作夥伴保留以任何理由拒絕或限制接受任何裝置 (及其數量) 參與本優惠的權利。更多詳情可自 Apple 的換購合作夥伴取得,以了解符合換購及回收條件的裝置。須遵守 Apple 或 Apple 的換購合作夥伴所訂立的其他條款。請參閱 apple.com/tw/trade-in,以取得進一步資訊。

2. 價格皆含稅與運送費用。

3. 優惠價格適用於符合資格的顧客。如須進一步了解如何獲享優惠價資格,請洽詢直營店內的 Apple 專員,或致電 0800-020-021 與我們聯繫。

讓我們為你守護。AppleCare+ 服務專案現在提供不限次數的意外損壞保固服務。

* Offer available for a limited time to new subscribers who connect an eligible device to an Apple device running iOS 15 or iPadOS 15 or later. Offer good for three months after eligible device pairing. No audio product purchase necessary for current owners of eligible devices. Plan automatically renews until cancelled. Restrictions and other terms apply. Apple Music requires a subscription.

1. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. GST may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. Additional terms at apple.com/au/trade-in.

2. Conditions of 6, 12 and 24 Months Interest Free 6, 12 and 24 months interest free finance is available to approved customers where the amount financed is $150 to $299 for 6 months, $300 to $599 for 12 months and over $600 for 24 months. Offers are available until 31 August 2021. (“Offer Period”). Apple reserves the right to extend without notice the Offer Period at any time.
General Terms & Conditions In order to qualify for the above offers, purchases must be made at Apple Retail Stores or the Apple Online Store (via Telesales, 133‑622 or Chat). The CreditLine card is issued by Latitude Finance Australia (ABN 42 008 583 588). Australian Credit Licence Number 392145.
To qualify for these 0% interest offers, purchases must be made using a CreditLine card acquired through Apple or a Buyer’s Edge, CreditLine, Gem Visa or GO Mastercard issued by Latitude Finance Australia. Please note that interest rates, fees and card features presented on this website relate only to the CreditLine card acquired through Apple. Purchases made using Buyer’s Edge, CreditLine not issued via Apple, Gem Visa or GO MasterCard cards do qualify for interest free finance; however, interest rates, fees and charges relating to these cards vary from the CreditLine card acquired through Apple. Refer to the website of each financial product for conditions, fees and charges that apply to these cards.
Approved customers only. 0% interest offers available on advertised or ticketed price. Monthly repayments must be made during the interest free period. Interest and payments are payable after the interest free period expires. Paying only the minimum monthly payment will not pay out the purchase before the end of the interest free period. If there is an outstanding balance after the interest free period ends, interest will be charged at 22.99% for the CreditLine card acquired through Apple. This interest rate is also charged on EFTPOS/Cash transactions. A $4.95 monthly account keeping fee applies to CreditLine cards acquired through Apple when the card has a balance of $10 or over. This notice is given under the Conditions of Use of the CreditLine card acquired through Apple, which specifies all other conditions for this offer. Any finance charges incurred will appear on your card statement. For further information on your Latitude account, please call 1300 13 10 24 or go to the Online Service Centre.
Orders placed with the Online Store (via Telesales, 133‑622 or Chat) and paid for using one of the cards issued by Latitude as shown above are not eligible for Apple Store Pick-up. If you made your purchase from the Online Store (via Telesales, 133‑622 or Chat) using one of the cards issued by Latitude as shown above, the delivery date in your order confirmation may not apply. Once your application is approved, and purchase completed, the full order value will reflect on your statement and billing cycles commence, you will receive an email notification with the updated delivery date. 0% interest offers only available on orders without trade-in.
This information is current as 8 August 2022.

3. Special pricing available to qualified customers. To learn more about how to start qualifying for special pricing, talk to an Apple Specialist in a store or give us a call on 133‑622.

We’ve got you covered. AppleCare+ now includes unlimited repairs for accidental damage protection.